As David mentioned yesterday, the new Gap logo is boring and stupid and dumb and stupid.
The rest of the internet unanimously agreed, causing Gap to furiously backpedal on their Facebook page.
Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.
You know, this kind of sounds like the Gap is embarrassed they paid a lot of money for a shitty design, and now they want another one… from us… for FREE. But hey, I'm all for "crowd sourcing," so here's my design.
That'll be $20 million, please. (Hat tips to the Crap Logo Yourself generator!)