The man of more than a million monthly uniques (at least one or two of them coming from all the linkage he gets on this here blog) is leaving the Atlantic and going to Tina Brown's Daily Beast.

It's another reminder, says Ben Smith, that Andrew Sullivan helped to create not just the political blog as we know it, but also a new kind of relationship between superstar journalist/blogger and traffic-hungry host:

One of the things Sullivan pioneered was the split between journalist and institution, and though he's been attached to various publications over the years, he's always been the one riding the beast—not vice versa, a change in journalism for which he's one of the models.