The annual E3 expo is this week, so the 'net is about to be drenched in wildly optimistic gaming news. My deep cynicism allows me to dismiss the majority of it as "lame," "expected" or "from Sony," but some things just have to be pimped forcefully through the Mercury's Internet tubes.

Example: The new trailer for Star Wars: The Old Republic. Personally, I don't get the cultish affection geeks have for the space opera, but I can recognize how special this upcoming MMO might be.

If, for no other reason, than Old Man Lucas has yet to fuck the entire concept in the name of merchandising.