DC is relaunching its entire line—is there some desperation there?
There's always going to be a bit of that because comics sales are so low, people are willing to try anything these days. It's just plummeting. It's really bad from month to month. May was the first time in a long time that no comic sold over 100,000 copies, so there's a decline.
Is it frightening to you personally?
Only in the sense that it would be a shame not to write superhero comics, but at the same time, I figure I'd just do something else, so it's not that frightening.
Do you think this is the death spiral?
Yeah. I kind of do, but again, you can always be wrong. There's a real feeling of things just going off the rails, to be honest. Superhero comics. The concept is quite a ruthless concept, and it's moved on, and it's kind of abandoned, the first-stage rocket.
And moving on to movies, where it can be more powerful, more effective. The definition of a meme is an idea that wants to replicate, and it's found a better medium through which to replicate, games, movies. It would be a shame, because as I said in the book, one of the most amazing things about those universes is that they exist, there's a paper continuum that reflects the history, but people don't die, it's like The Simpsons, people don't age, they just change.
Pop music is the same. When it's not selling, things are going down, it's nothing to do with the quality. With comics, the quality now is better than it's ever been, there are more people now who are really good at what they do, doing what they do. Everything's available for free, I think that's the real problem, nobody wants to buy it anymore. One comes out, you see it immediately online and you can read it. That's the way people want to consume their information, the colors look nicer. I think that's more the problem, but that's a problem for everybody, it's not just for comics, everyone's going to start feeling that one.
Morrison also talks about groupies, sexism in comics, his estrangement with former pal Mark Millar, and more. The whole thing's worth reading.