No, I don't know why Riann Wilson is wearing Asimov muttonchops and playing some dude named "Xanthony O'Harbinger" and acting all mysterious and shit. All I know is it has something to do with the St. Johns Bridge. And maybe something to do with why "Rainn" is such a goofy name. "Rainn" is a stripper name. Perhaps Mr. Wilson has shed it.
io9 points out that this is probably some annoying viral marketing thing. Which, yeah, probably. I would still watch the hell out of Riddles of the Paranormal, though. I mean, it's on after Webster. And, presumably, is the lead-in to World of the Psychic. Which we should totally watch right now.
Serious question: WHAT IF THE DAD FROM TRANSFORMERS IS RIGHT