I imagine Hastings is even sicker than the rest of us of the word "Qwikster"; his quick, informal, almost dismissive post is a far cry from the apologetic email he sent to customers when he announced Netflix would be splitting its services (an email that he also posted on the Netflix blog). It's a tricky time for streaming providers, but this is the sort of confused, indecisive back-and-forth that's usually kept from the public. Still: Netflix messed up, they got criticized for it, and they chose a really stupid name, but now they're trying to fix it, so... it's annoying, I guess, but fair enough. Oh, but one thing there's no LOL JKing about: "While the July price change was necessary, we are now done with price changes," Hastings added.
I'm of the opinion that Netflix is still a pretty great deal even after the price hike—although that'll change if they announce any more dumb changes in the near future. Netflix simply has too many high-powered competitors to keep waffling, and between the price hike and the Qwikster thing, they've managed to turn away a lot of customers. On the upside, I'm guessing they know this.
In conclusion: RIP, Qwikster. No one liked you.