I just opened my mail to find a book called Chubster: A Hipster's Guide to Losing Weight While Staying Cool. It is a weight loss guide for hipsters. The author, Martin Cizmar, is "now the arts and culture editor at Willamette Week in Portland, Oregon."

From the press release:

"'There's no cool way to lose weight.' That's what Martin Cizmar's girlfriend said when he committed to shedding some extra pounds but refused to submit to the horrors of Organized Dieting (i.e. joining a gym or enrolling in any kind of weight loss program). As a self-identifying hipster who plays adult kickball, wears KangaRoo sneakers, and shops for used Little League t-shirts at Goodwill, Martin could neither risk his hip reputation, nor was he willing to give up certain elements of his lifestyle. So, he set out to create his own plan. 240 days later, he was 100 pounds lighter and had proven his girlfriend wrong in the process. Losing weight can be cool."

The More You Know.