Earlier this week, the American Family Association group One Million Moms lashed out against JC Penney's new choice of spokesmodel:
Recently JC Penney announced that comedian Ellen Degeneres will be the company's new spokesperson. Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families. More sales will be lost than gained unless they replace their spokesperson quickly. Unless JC Penney decides to be neutral in the culture war then their brand transformation will be unsuccessful.
The good news: JC Penney doesn't give a shit, and has reiterated its support of Ellen as the company's new spokesperson. Read the full Yahoo! story on the aborted brouhaha here. (You'll notice that the Yahoo! story has over 10,000 comments, and the majority of them seem to be about how unappealing Penney's new TV ad is.