Behold the somewhat dramatic call to arms behind a new Machus/Solestruck collaborative fashion event directly squarely at the menfolk:

We've paid our dues.
We've followed our better halves to fashion events, drank boxed wine and gave feedback on high heels.
We've worn multiple hats as drink-fetchers, clutch-holders and iPhone photographers.
We've seen more avant garde dresses walk down local runways than we probably need to.

And now, it's our turn boys.

That sounds like a pretty specific type of man, but plans underway for the event, happening this Friday, also sound pretty accessible to a multitude of dudes. Click over to MOD for more info on what to expect (think whiskey, haircuts, and shoes).