Just in time for the holidays, Gene and Paul have negotiated another sale of a piece of their souls and Kiss’ glorious legacy. This time, they’ve merged their trademarked likenesses with another shameless self-promoter, Hello Kitty. And judging from the use of logo and song titles, it looks like this is most certainly authorized by the God of Thunder and Starchild themselves.

While the shill of it all might be shocking for some Kiss fans, it’s really a logical step. Hello Kitty is accepted and collected by 12-year-olds to thirtysomethings and no doubt beyond. Plus, the only other franchise that could match Kitty’s eclectic array of items that beare its cuteness is Kiss (FYI, Kiss has Pez this year too.). As depressing as it is, they’re made for each other.