Because everything has to be a popularity contest, the Alliance For Audited Media has released its numbers for which celebs garned the highest and lowest pickup rates for grocery store glossies like Vogue and Harper's Bazaar. It's a somewhat inscrutable look into the mind of the last-minute impulse consumer's attraction to Lady Gaga (who had the highest selling Vogue cover of the year), and somewhat puzzling rejection of Rihanna (her Vogue appearance rated 32% below the average copies sold). This handy slideshow tours you through the highlights and lowlights, if you want numerical confirmation of, say, the Kardashian's (possibly? please?) waning popularity or to wring your hands over the stupidity of customers who failed to pick up Architectural Digest's issue featuring Valentino and his pugs—don't worry, I've got a copy you can borrow.

• Fashionologie
• Guess how this one did.