Or, if not that, at least the "Summer That Might Make Studios Start Thinking Differently About Investing Only In Stupidly Expensive Blockbusters." At least according to Slate:

Steven Spielberg saw it coming. In June, speaking at a University of Southern California event with George Lucas, the Lincoln director said, “There’s going to be an implosion where three or four or maybe even a half-dozen mega-budget movies are going to go crashing into the ground, and that’s going to change the paradigm”—forcing the industry to rethink its reliance on gargantuan spectacles. A month later, the first part of Spielberg’s prediction has already come true: The latest high-profile calamity at the box office is the ill-buzzed R.I.P.D., which followed such heavily marketed titles as Pacific Rim, The Lone Ranger, White House Down, and After Earth in failing to attract its expected audience. Meanwhile, The Conjuring, a smaller, Exorcist-style chiller from Saw director James Wan, more than doubled its production budget in just one weekend.

Ugh, the fact that you idiots couldn't be bothered to go see Pacific Rim just kills me, it really fucking does. Anyway, The Conjuring isn't the only smaller horror flick that did remarkably well; so did The Purge, leading one to suspect that studios might start to figure out that making low- and mid-budgeted films and targeting them at smaller audiences could be a smarter business model than strapping a dead bird to Johnny Depp's head and setting $300 million on fire. But hey, it's Hollywood, and The Smurfs 2 is still a thing that exists, so who knows. Anyway! Read the whole thing.