"This 9/11-themed golf course ad is a real thing that ran in today's Wisconsin State Journal," tweeted Josh Orton.

Tumbledown Trails, the name of which makes it sound like a delightful place where the Velveteen Rabbit went to retire, is currently having a lively time on their Facebook page, where there are hundreds of posted opinions—most of them accompanied by a surplus of exclamation points and/or ellipses, and most of them serving as excellent reminders of why reading internet comments and visiting Facebook are terrible, terrible ideas.