Chipotle teams up with vegan Fiona Apple who performs a gorgeous rendition of "Pure Imagination" from Willy Wonka and the Chocolate Factory. BUT IT GETS EVEN BETTER, as the video tells the heartbreaking story of a scarecrow sent from the field to work in a processed food factory. (You may never forget the look on that cow's face.) Seriously, WATCH THIS. It's amazing. (Especially because Chipotle commissioned it.)