The great thing about this TNT event (this Saturday at Mississippi Studios from 11 am to 6 pm!) is that its explosive acronym might stand for Tacos 'n' Tequila for the foodies in the crowd, but those who'd rather take Mexican culture with a lime wedge and a sprinkle of salt can think of it as Tequila 'n' Tacos. Or hell, you've got two hands: Tequila 'n' Tequila. (DISCLAIMER: You should eat if you're going to drink a bunch of tequila.)
And frankly, there are a lot more tequila devotees out there than we realize. Agave-based alcoholic beverages had fallen a long way in the last millennium: from the drink of favored Aztec clerics and aristocrats to American bro culture’s blackout of choice in just a thousand years. Meanwhile, in Mexico, mescal and tequila remained a local staple – drunk by the jug, showing unique characteristics from town to town and state to state.
Blair Reynolds, Hale Pele proprietor and mixer-up of the BG Reynolds brand of Tiki syrups, says of his spirit of choice, rum, "There's something magic in the Caribbean. And I think there's a similar magic to mescal and tequila, too." It makes sense. The histories of rum and tequila are similar, tied to 17th century geography, trade, and colonialism.
Now, in Mexico, mescal and tequila are like beer in Oregon or wine in Italy. To hear Emily Mistell, Rum Club bartender extraordinaire, talk about it, it's a beautiful place where liquor is produced and drunk locally. "When I ask my friends in Mexico to bring me some, they just laugh. 'Do you know how we get mescal here? We take a jug directly to the producer and fill it up." Yeah. Think about that next time you grab a growler. It could be full of tequila.
Meanwhile, in the US, we'll take any excuse to buy a bottle of tequila. For instance, Sauza 901, Justin Timberlake's tequila. Yes, just like his (presumable) idols Diddy and Dan Aykroyd, JT finally has his own liquor brand. (At TNT this Saturday, you might even win some tickets to see the man live . . .) So, without further ado, an exhaustive list of Justin Timberlake tequila puns:
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Not really. I have things to do. But by all means, go for it in the comments.