It's here! It's finally here!

PDX Pop Now! makes its very welcome return this weekend, in the form of three days of completely free, completely local, completely all-ages music. The fest kicks off this Friday, July 18 at 6 pm at AudioCinema, at 226 SE Madison (under the Hawthorne Bridge) and continues until midnight on Sunday, July 20. There are some new changes to the lineup; Illmaculate and Portland Cello Project had to drop out, but they've added Fur Coats, Myke Bogan, Landlines, Snowblind Traveler, and a fest-closing set from Minden. Check out the full schedule right here, and start planning your weekend now!

(Click the poster to make it bigger.)