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Look, I work in digital marketing. I work closely with people who buy and sell all sorts of ads, and with websites that make money from ads. Every single time any of us visits a Gawker Media website we're giving them ad revenue. And they know we'll click on their juicy links from our Facebook feeds because they specifically write them to be provocative.
If you're not interesting in an all-out boycott of websites like Gawker, and you just absolutely *have* to read their terrible stories, may I kindly suggest running Adblock Plus or something similar, so you're at least not making them any money?
Slow down and pay fucking attention.