The only connection this has to being under 30 is the fact that to people under 30 magazines subscription are quaint and novel. They've been doing this stuff for a long time. Subscriber numbers are better for dollars from ads than revenues from cover price.

You can also get it for free digitally with your library card using zinio...

https://multcolib.org/e-books-and-more/get…

um, the New Yorker tried to woo me with the same deal, and I am 52. But. whatever.

You've never heard of "the heartbreak of diaeresis"?

How is this a news story?
When I had a baby, I wound up with a bunch of magazine offers.
When I graduated from undergrad, same thing.
Grad school? Same.
Accepted a free trial of Amazon Prime? Same exact thing.

I didn't realize this was a mystery that was eating at anyone.