As opposed to those other large wireless companies known for all their good deeds, cheap rates and reliable service? Get over it, they're all the same. I might have to get one now.
Eh, they're just trying to sell as much of this crap as possible before the news comes out that continued exposure to RF radiation really does cause brain cancer.
+ GPS
+ Exchange e-mail capability
+ gmail
+ youtube video viewer
+ camera
+ hold 20 gigs of data in the cloud
etc etc etc. all smaller than any laptop and fits in a pocket. For those of us that do all this stuff with different devices anyway, it's well worth it. My smartphone MAKES me money.