Comments

1
I still have my We're Only In It For The Money bottle!

And you need to move the apostrophe over to the right one space on Lagunitas.

And it's "you're."
2
Well, fuck. I'll get on all of those changes Oregometry.
3
This one isn't a "working man's farmhouse", it's a lager. I had it for the first time about a month ago at the DJ brewer event at the cheese bar, and that was enough for me. Upright does great belgian inspired beers, but I think they've got some work to do to get their lager's up to par. They're expanding their brewing set-up to include a fermenter specifically for the production of lagers. I hope their future releases are a bit better than this one...

I agree about their standard bottle prices. Priced a bit high for the average punk probably, but cheap for the average beer geek. $10 for a 750 is nice compared to almost anything else in the styles they're making that's on the market.

I'd expect this one would be a bit cheaper than their normal releases, given the the style, but I haven't seen or heard anything to back that up.
4
I am put off by the way they name their beers. What does assigning numbers accomplish, aside from making life harder for servers and bartenders at any establishment where their beer is served? Real question. I don't get it.
5
@Alison

This is a traditional way to name some beers in Belgium, and I think Upright was doing this as a nod to the tradition. usually, the bigger the number, the stronger the beer.
6
Hope they licensed that image or the profits will be headed to England.
7
Is there any good reason to sell your beer in a 750mL bottle rather than the industry standard of a 22oz bottle? Do those extra 3.4 fl ounces really make the difference?

I'm just gonna call classist on this one all around.
8
@Graham

It's another belgian thing, like the numbered naming. If someone goes to the beer store for a more popular saison like dupont, they know the size and shape of the bottle their looking for, and the upright bottles might catch their eye. It's also a signaling method I guess. They're trying to tell you their beer is like a nice belgian import through the packaging.

Plus 750's are just sexier than 22's.
9
@Blabby

That is an original drawing by a local artist. That said, I'm not sure about how licensing laws work if you're only using a likeness, not a copyrighted image. Legal Dept.?

@Graham

The shape of the 750ml bottles with the dimple on the bottom help to settle out the yeast a bit better in unfiltered beers. Plus, product differentiation. Plus, it's classy. And maybe a little classist. But if proles only get to drink Hamm's, I'll be classist all day long.
10
PS Sorry to be a prick, PAC. Love your work.

@Alison, I also think it's an effort to cement their reputation as the American Apparel of beer.
12
The living members of The Clash have what's called a "right of publicity", which means that their likenesses can't be legally used without their permission. This right has been recognized in common law by Oregon.

Joe Strummer's estate has a right of publicity in some states, including Washington (75 years after his death, since he is a "personality", as are the other members of The Clash.)

If Upright contacted an agent handling The Clash's merchandising, fair enough. If they didn't Blabby's right.

I'm not an IP specialist, but I was able to find this information.

13
OK, the dude on the right's got a Clash armband on, but am I the only one who realizes the guys in the picture do not look remotely like the Clash? Geez, what are they teaching you kids these days?

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