You guys need to sell ads? Sounds like a lot of work. You need an eccentric billionaire to fund the paper as a hobby. Then you could do fun things like stick a free Voodoo Doughnut in each copy one week, print on rolls of pink aluminum foil the next week, etc. etc.
THINGS = AD SALES
HAPPEN
You want to LISTEN AD SALES HAPPEN? That doesn't even make sense.