In the early years of the streetcar you could buy an ANNUAL pass for $50, and even so it was obvious that most of the riders had jumped on for free ("we're still in Fareless Square, right?"). I don't think they've ever had much business acumen over at Portland Streetcar.
What the internet has proven (with piracy) is that some people will take things for free. If it's not available for free, then they won't use it. Other people will pay no matter what. Cutting out the free will not win people to your cause, it just means that less people are going to be using it or thinking about it, and in time the service, downloadable, etc becomes obsolete.
For example, you can look at manga piracy online--fans of japanese comics often will read "scanlations," or fan translation of a series, before the series becomes available in English. A few savvy publishers have combatted this by providing chapters online for free, in english, at the same release rate as the japanese issue. The result was an increase in book sales.
I tend to agree with Fruit Cup. A ride on the streetcar is not worth $2.10, especially considering how long it takes to get anywhere on it. A bus will get you to your destination a hell of a lot faster, but I guess people just don't like riding on buses.
I used to live on the Streetcar line but I'd hardly use it because I could easily beat it walking. Unless they're bankin on it being a tourist magnet, I don't see how it can compete with the faster & free MAX. I'm surprised PSU hasn't struck a deal for their students. OHSU has--a badge equals fare. They're probably the only people that will continue to ride it.
Good luck with that. The only time I ever take the streetcar is when I'm sick and don't want to walk or it's too hot. Neither of those are worth $2.10.
Since there is no such thing as a free lunch, we have to ask is paying for these subsidised streetcar (and MAX) rides and who is getting the benefit of it.
The time has come to dump the free rides, not just the streetcar but the whole system.
They making hundreds of people go to court over these fare evasion tickets yet they hand out service for free in downtown Portland.
Transit equity?
No such thing as equity in this city.
Reality shows us otherwise
For example, you can look at manga piracy online--fans of japanese comics often will read "scanlations," or fan translation of a series, before the series becomes available in English. A few savvy publishers have combatted this by providing chapters online for free, in english, at the same release rate as the japanese issue. The result was an increase in book sales.
Also, what ScrumYummy said.
They making hundreds of people go to court over these fare evasion tickets yet they hand out service for free in downtown Portland.
Transit equity?
No such thing as equity in this city.