MR PIBB WOULD LIKE TO DISCUSS WITH YOU WHY GENDERED SODAS ARE A BAD THING. IT'S NOT YOUR PLACE TO DECREE THAT HE MUST REMOVE HIS PERSONHOOD FROM THE EQUATION. THAT IS JUST SIMPLY NOT FAIR.

I love extreme male-centric marketing. Have you seen the Vaseline "MEN" lotion with the black, rectangularish bottle?

http://www.hairregrowthtreatmentstore.com/…

Dr. Pepper's marketing people just don't understand subtlety. You can't just push a man into it. You have to lean into his back so he can feel your warmth and then caress his neck lightly while you whisper softly, sweetly into his ear

@Will - I use that stuff - read about it in Esquire. Seems to work.

What do you folks think of the Tonkin Fiat dealership billboards around town? The boobs are twice the size of the car.

@Reymont: I wrote them an email telling them they were stupid, sexist, and didn't make any sense. No response, though.

Did you sign it "Cat & Beard?"

"It's Not For Women. They're Not Stupid Enough To Fall For This."

Idiocracy becoming reality.

I'm soo glad i already don't like Dr.Pepper. Terrible. Just fuck-awful terrible.

So why is Axe still around then?

Ooo! Looks like the Tonkin billboard ads came down last night!

@Reymont - I haven't seen those Tonkin billboards! You didn't happen to take a photo, did you?

@gabriel - I think this only partly has to do with Dr. Pepper being a "no girls" product, but that it's a "no girls" product inventing some sort of need for girls not to drink soda. Axe is already serving a perceived problem (smelly bodies unattractive to women), rather than creating a new one just for it individual product. Lots of products cater to the "smelly men" market, no other soda sells itself along gender lines.

In the UK, Nestlé makes a candy bar, Yorkie, that says on the wrapper "It's not for girls", along with the O in "Yorkie" being a no-women sign. Among other taglines they've used, there was "Don't feed the birds".

Makes the Dr. Pepper ad seem pretty mild in comparison.

@Sarah: I saw one of the Tonkin billboards from the bus a few weeks back, but didn't manage to get a photo. Can't find one online either. But if they want to continue in that vein, and save on their ad budget too, they can just use this next time:

http://farm4.static.flickr.com/3208/239218…

@Sarah: Ah-ha, found it! From a link on the Tonkin Twitter feed.

http://yfrog.com/kjjordij

Good find, Todd! Thought I'd looked everywhere.