The phrasing for the IKEA/Ideabox relationship is a little backwards. Ideabox has been around for awhile - this is not something IKEA would have pursued without Ideabox.
Jesus...crappy future-landfill cardboard furniture and mountains of unneeded consumer junk are "sustainable" now.
Forget the bird, slap a solar panel on it and the hipsters/yupsters/dipsters will flock to your door. I <3 you Portland, and all your contemptible gullibility.
Yes, the term "sustainable" is ridiculously over-used.
People flock to IKEA anyway. Wal-Mart has been greening up a model that's of course deeply and fundamentally unsustainable. Same with the US military. They're doing it because it makes practical sense for them to reduce their use of nonrenewable resources that are steadily going up in price, not because they're trying to hoodwink any nebulous categories of people that Steve R. doesn't like.
Forget the bird, slap a solar panel on it and the hipsters/yupsters/dipsters will flock to your door. I <3 you Portland, and all your contemptible gullibility.
People flock to IKEA anyway. Wal-Mart has been greening up a model that's of course deeply and fundamentally unsustainable. Same with the US military. They're doing it because it makes practical sense for them to reduce their use of nonrenewable resources that are steadily going up in price, not because they're trying to hoodwink any nebulous categories of people that Steve R. doesn't like.