...and they would also gain business from the hateful people who support them. Look at what happened with chick-fil-a, they had one of their busiest days ever thanks to rednecks who supported them.
Lots of mormons still hold it as a religious belief that blacks are spiritually inferior even if the main leadership of the church has changed their view on that, does this mean that people who think their racism is justified by their religion will also be able to discriminate based on race?