A Few (More) Words About That Portland Film Festival Poster


I *told* them to go with *my* edit of your review:

“the Portland Film Festival... features... a bunch of... up-and-coming... films... a... stand out... festival...” PORTLAND MERCURY
Pull quotes seem to be something a graphic designer makes a decision on without delving into the context or source history. I’m gonna assume the people who run the festival barely looked at this detail and said “yep, poster looks good, print it!”. I could be completely and entirely incorrect, obv.
This is hilarious and it strikes me as something Josh would do on purpose, with a gleam in his eye (I got to know him a little bit, years ago when he was doing mortgages).
I'm sure you know it's an old tactic for movie posters and book covers.