Seems kind of stupid considering all the options there are for viewing video entertainment. Not the same as a finite amount of ubers, or hotel rooms, for major events.
The plan by Regal should really boost the sales of Movie Pass. For $9.95/month, you get unlimited entry to movies at most major cinemas nationwide. Nope, no discounts on popcorn.
Sorry... Regal dominates here? That's funny: With the sheer number of McMenamins and Wunderland theaters and independents like Cinema 21, Cinemagic, the Laurelhurst, Living Room and the Hollywood, I'd think Regal would have a pretty hard time here. Even on weekends, people here seem far more prone to flock to the Living Room, Cinema 21 or the Bagdad than Regal Fox Tower.