Portland band Wow & Flutter know how to get people to listen to their EP: They attached their new record to a bottle of beer from Alameda Brewing—meaning you had to buy the beer to get the music. And you were gonna buy that beer anyway! Marketing genius.

The Mercury's Ryan J. Prado reviews the EP while under the influence of the beer over on End Hits. The beer/EP combo pack sees its release tomorrow night with Wow & Flutter's show at Kelly's Olympian. It will also go on sale at your favorite grocery store or beer emporium in February.

Read the review!