Giovanna
From Una
2802 SE Ankeny

This lady's fashion boutique opened just a month ago, totally under the radar. It's awesome and pricey, but it's much more pricey to walk around fashion don'ting it. Una's owner bestows unto us her ultimate Don't Its:

• Don't be scared: "Nothing is out if you wear it with confidence. Be fearless."

• Don't skimp on jewelry: "Pile it on. Piles of gold, chunky chains."

• Don't order foofy drinks: "Old man drinks are the way to go. You should not have to add fruit or Red Bull to make a drink consumable."

• Don't show everything: "If you're wearing a short skirt, cover up your top with something loose or vice versa."

• Don't wear just black: "I love men in violet and pink. Believe me, it'll get more attention because creativity is attractive. Come on, you're secure enough in your masculinity, aren't you?"

Luke Smalley
From Ivy Studio
800 E Burnside

Now, not only can you get drunk, see shows, eat, get massages, have sex, and sleep on the Doug Fir/Jupiter block, but you can shop there too! Luke's got locally screen-printed shirts and neato crafts including knit beer cozies. Here are his fashion Do Its:

• Do bare your ankles: "If you're wearing a shoe that shows your ankle, don't be wearing bright white socks. Leave the sport socks look to the jocks."

• Do rock chinos: "There are other fabrics that are way more comfortable than denim, and denim is getting real old."

• Do DIY: "Try stenciling your own T instead of buying one from Urban Outfitters. That's a waste of money. It's punk to fuck up your own clothes."

• Do go soft: "Lose the hard metal rocker knock-off Ts and go psychedelic. When you can find Iron Maiden Ts at JCPenney, you know it's over. It's time to sport the paisley button-ups and shaggy hair."