The Bait Shop, aka The Birthplace of Indie Rock

Wow. Just wow. In quite possibly the most polarizing music-related news story you're likely to hear all day (and, just for the record, I'm over on the OMFG side of things), Josh Schwartz --the dude responsible for both "The O.C." and "Gossip Girl"-- has announced a new, web-only show entitled "Rockville, CA". And, more than that, the show is going to be music related, with each episode scheduled to center around a band performing at the fictional Bait Shop Rockville club.

So far End Hits-favorites Frightened Rabbit, Lykke Li, Passion Pit, Buffalo Tom, The Little Ones, and The Duke Spirit (among others) are scheduled to perform. Oh, and Phantom Planet, because apparently they've corned the market on appearing on Josh Schwartz-related teen dramas.

Look for this to appear on the The WB online sometime in 2009.

(HT: P4K)