Go wake up your grandparents and ask them if they remember the tragedy at Kent State. (I "remember" it because I was an extra in the Kent State TV movie! My big scene was peeking over the soldier as the primary student activist was making a rousing speech.) Anyway, here's a sweatshirt that Urban Outfitters was selling on their website before they got their buttholes ripped in half:

According to WOW, Kent State officials weren't exactly pleased by this product, and made their feelings known in no uncertain terms:

May 4, 1970, was a watershed moment for the country and especially the Kent State family. We lost four students that day while nine others were wounded and countless others were changed forever. We take great offense to a company using our pain for their publicity and profit. This item is beyond poor taste and trivializes a loss of life that still hurts the Kent State community today.

Urban Outfitters responded with an obvious lie. Wait. Did I say, "lie"? I meant "apology."

Urban Outfitters sincerely apologizes for any offense our Vintage Kent State Sweatshirt may have caused. It was never our intention to allude to the tragic events that took place at Kent State in 1970 and we are extremely saddened that this item was perceived as such. The one-of-a-kind item was purchased as part of our sun-faded vintage collection. There is no blood on this shirt nor has this item been altered in any way. The red stains are discoloration from the original shade of the shirt and the holes are from natural wear and fray. Again, we deeply regret that this item was perceived negatively and we have removed it immediately from our website to avoid further upset.

So much for owning your jokes. But even then, it's a reallllly old joke. So...