For those who's palates were honed on Mike's Hard Lemonade and Zima, may I present the next evolution of the alcopop: the "hazy" IPA.
(It's really actually quite sweet.)
—It's flavored of oranges!
(Or some other tropical bullshit.)
(It's kinda actually fucking cloying.)
—It's got bits of dead yeast floating in it!
—It's made with lactose!
—It's not bitter! At all!
—It's only 8% ABV!
—It's only $8/pint.
—"We tried 1,666 Portland IPAs and it's #1!"
—Let's buy more of them!