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Sure, we give Broadway stars and Ronald McDonald their own parade every Thanksgiving, but where's the parade for Wisk, huh? It singlehandedly stopped ring around the collar, but died in obscurity last year. It's a shame the way this country treats its heroes.
I think it's also that people dress like slobs now. In order to get ring around your collar you must wear a collar in the first place.
https://www.youtube.com/watch?v=Dbt-OfbQTpw
I'm guessing that the target audience for that ad campaign pretty much dried up. How many "housewives" whose lives revolve around keeping their husbands' nice white shirts in shape (or even husbands who wear white shirts to work) are left?