So after endless emails from Safeway containing 'my weekly savings' I finally decided to perform the arduous task of pressing my finger down a fraction of a millimeter on my mouse to click the 'unsubscribe' button. Lo and behold I'm brought to a page that offers the standard boxes to check/uncheck and unsubscribe. The catch? First you have to log into your account in order to 'make changes' to your communication preferences. Only problem? I don't HAVE a Safeway account. Nor do I want one because in order to do so I have to give them my phone number under the following condition: "By choosing text message communications, I agree to receive recurring automated or prerecorded marketing phone calls and text messages from or on behalf of Safeway and its affiliates at the number provided above"

This is bullshit right? Is there something I'm missing here?