The Future of Oregon Wine: It Ain’t Pinot

It's Time We Make Room for More Grape Variety, Experts Say.


Nine out of ten times even the best Zweigelt or Cabernet Franc from Willamette wouldn't be purchased over a medium-quality Pinot Noir in retail or on a restaurant wine list since most Americans aren't familiar or haven't been properly introduced to these varietals. It will take a lot of marketing dollars to make these varietals popular among the masses.
interesting article, but i am curious to hear what the grape growers have to say about tge subject