Today is DAY 1 of Nolita's denim swap, which is an easy-as-pie way to clear the cobwebs out your closet, and get a discount on a brand new pair of spankin' jeans for summer. Here's the steeze: Now until the 29th of May, you can bring in your old (in good condition, though, no busted crotches or anything) jeans and get 20% off a brand new pair from their huge selection for men and women (Proportion of Blu, Citizens of Humanity, Seven, Dunderdon, etc). Your old ones will be donated to Big Brothers Big Sisters, and if you buy some raffle tix ($20 for a pack of 4), you'll be entered to win a free pair, with all raffle proceeds also going to the mentoring organization. The whole thing culminates with the "Bottles, Butts & Boots" party on May 29th at the store, a western-themed event with drawings from Widmer Brewing, snacks 'n' bevvies, a prize for best western outfit, and some good old country music. Yeeehaw.

Just as an aside, if you have some old jeans that aren't in good enough condition, you should figure out how to do this with them...


...because I just found these on the internets while Google imaging for "denim" and I kind of love them. Just saying.