The countdown to Content 2011 is officially on, but did you know that the Ace is hosting a pop-up shop as well? Open to the public (not just Content attendees) the shop is curated by Pam Baker from Frances May. Fashions, accessories, and products from the talented group of Content designers will be available to purchase. Open from 4-10pm October 1, this is surely one special pop-up shop you won’t want to miss.