Content is this Sunday, and while meandering through 28 rooms of local designer installation amazingness is reason enough to go, helping out others who really need it with your ticket purchase pretty much seals the deal. For every Content ticket sold, The Ace Hotel will give $5 to New York Cares to aid recovery efforts in the wake of Hurricane Sandy. So basically your ticket purchase is supporting local designers AND helping out the millions affected by Hurricane Sandy, and if you don't go to this you are pretty much a monster. (Not really, but still just go!)