A new jewelry line just launched in Portland, an event I imagine roughly occurs once every eight minutes. But Bevy has a clever, original angle on the market: Simple "industrial chic" amulet "grid necklaces" that are custom-coded to represent significant dates—birthdays, anniversaries, etc. It's sentimental, like so much jewelry is, but a simple, clean, modern design. Plus, secret codes are just cool.

• Bevy