After months—months!—of teasing, that charmed swath of SW Portland that even people who call it by its new name usually use air quotes, the West End, has gotten another get. Bridge & Burn is finally ready for the big reveal of its first brick 'n' mortar store at 1122 SW Morrison, throwing a party this Friday from 6-10 pm, going so far as to have their own beer brewed for the occasion: Deschutes Brewery's “Bridge Burner IPA.” They'll also be debuting the spring '13 line, offering 10% off retail sales and DJ Hostile Tapeover will be on the tape decks, too. Plus 10% of purchases at the shop on Friday and Saturday will go to The Right Brain Initiative.