Last year's first-ever Portland Fashion & Style Awards was one of those odd outgrowths that Portland's industry is unfortunately prone to. A fair amount of smoke blew out my ears over its debut, which featured nominees that were entirely crowd sourced—rather than ask prominent people in the various fields represented for their input, a list was generated by whoever happened to trip over the PFSAs on social media. The people who have earned national attention to the local scene didn't even know what it was, and didn't care. Why would they? The roster of nominees, with few exceptions, was so wildly unfamiliar that it was easy to dismiss as an out-of-touch excuse to play dress up and throw a fancy party at the Schnitz. So be it.

This year, it's under new management (just like Portland Fashion Week is under new management... the former management of the PFSAs—oh, the musical chairs), with Executive Producer Ann Akre and Producer Jaileene Eubanks taking over. Those aren't the most recognizable names on the scene, either, but they have certainly made some improvements to the original method.

There is just one "people's choice" nominee in each category this year, with the other three selected by a panel of judges that includes Nancy Hales (yay!), David Bentley of About Face magazine, Sharon Blair of Portland Sewing and Studio SKB, Kathi O’Neil of Portland Picks, photographer/model trainer Marie Saturn, Jewel Mignon of Fashion News Live, photographer Quavondo, a variety of reps from Salon Services, and designer Alison Clair. It's a mix of people intrenched in the local industry, or at least in relative fields. The same judges will also be making the final decisions on the winner, and they have borderline-TMI manifesto of their judging criteria posted for all to see.

As to the nominees, there are still some categories that seem wonky (and a few authority-undermining spelling errors, like "Francis May"), but it's a vast improvement over last year's list of mystery names. (Oh hi, me.)

Best Boutique SE

Mag – Big (People’s Choice)
Branch and Birdie

Best Boutique NE

Shop Adorn (People’s Choice)
Tumble Weed

Best Boutique SW

Anne Bocci Boutique (People’s Choice)
Radish Underground
Francis May
Living Threads Vintage

Best Boutique NW

Folly (People’s Choice)
Mabel & Zora
Eco Vibe

Best Fashion/Wardrobe Stylist

Lis Bothwell (People’s Choice)
Stephanie Tice
Jovita Ann
Bonnie Kornahrens

Best Fashion Photographer

Sarah Giffrow Creative (People’s Choice)
Daniel Fickle
Tim Vanbergen
Orion’s Eye

Best Fashion Publisher

DAMchic Magazine (People’s Choice)
Portland Monthly
Portland Mercury

Best Fashion Blogger

Ari Stevens (People’s Choice)
Marjorie Skinner
Lavenda Memory
Jen McCabe

Best Fashion Show Producer

Grace Holland (People’s Choice)
Jillian Rabe
Eden Dawn
Nicola Lewis

Best Make-Up Artist

Jodi Vaughn (People’s Choice)
Madeline Roosevelt
M’chel Bauxal – Gleason
Jamie O’Neil

Best Hairstylist

Ambrosia Carey (People’s Choice)
Adriana Fournier
Aimee J’Adore
Andrea Harris

Best Salon SE

Vanity Junkie (People’s Choice)

Best Salon NE

Green Hair PDX (People’s Choice)

Best Salon SW

Aimee J’Adore Salon (People’s Choice)
The National Beauty
Mathew’s Salon

Best Salon NW

Royal Hair Designs (People’s Choice)
Magnum Opus
Seventy Seven

Best TV/Film Make-Up Artist

Claire Brooksbank (People’s Choice)
Erica Waterman
Sabrina Cayne
Donn Eaton Quist

Best TV/Film Hairstylist

M’chel Bauxal Gleason (People’s Choice)
Aimee J’Adore
Madeline Roosevelt
Donn Eaton

Best TV/Film Wardrobe Stylist

Lis Bothwell (People’s Choice)
Kami Grey
Stephanie Tice
Amanda Needham

Most Fashionable Male TV Personality

Ryan May (People’s Choice)
Drew Carney
Dave Selesky
Steve Dunn

Most Fashionable Female TV Personality

Stephanie Stricklen (People’s Choice)
Tracy Berry
Anna Canzano
Shauna Parsons

Best Female Model

Raquel Romans (People’s Choice)
Clarke Flowers
Caitlin Healy
Favour Kibali

Best Male Model

Evan Combs (People’s Choice)
Christian Schilling
KC Guyer
Travis Howe

Best Plus Size Model

Kim Hughes (People’s Choice)
Kathryn Cameron
Christine Shields
Keri Atkins

Best Emerging Menswear Designer

Bryce Black (People’s Choice)
Seth Noles
Joshua Buck
Craig Smith

Best Emerging Women’s Wear Designer

Frills n Frippery (People’s Choice)
Sunjin Lee
Briana Jacobs
Caitlin McCall

Best Accessory Designer

Jennifer Campbell Design (People’s Choice)
Betsy & Iya
VK Designs

Best Menswear Designer

Seth Aaron (People’s Choice)
Brent Collier

Best Women’s Wear Designer

Carolyn Hart (People’s Choice)
Michelle Lesniak
Tiffany Bean
Kate Towers

We'll see how it goes: The awards take place Saturday Oct 26 at the The Ainsworth Event Center/Scottish Rite at 1512 SW Morrison. Tickets are here.