Brave
Far more than relics like Mickey Mouse and Donald Duck, Ariel and Jasmine and the rest of the Disney Princesses have come to personify Disney—and, to some extent, Disney subsidiary Pixar. Because while Pixar's made movies starring fish and robots and geriatrics and toys and cars, they've admirably resisted the temptation to crank out an easy cash grab about a prin—shit. Wait. Brave is totally about a princess! That's why its trailers have been so boring! But high five for restraint: Brave's ads have shown little beyond the film's first act—which is a pretty great surprise, since that's right about the time Brave stops copying Walt's Entitled Princess Formula™ and starts getting interesting.
by Erik Henriksen