And another winning shot for the 811 E Burnside building: The restless hub of studios and stores shifted yet again this past June, when Wynde Dyer quietly opened Golden Rule in the space most recently vacated by Nationale. Part vintage and curiosity shop, part art project, the clothing at Golden Rule rotates according to a monthly theme, along with the art and furniture. The tagline for it is "a social experiment in creativity and commerce," but the story of how it came to be is more compelling than a tidy line of marketing-speak can convey.
A post on Golden Rule's website reads, "On March 15, 2010, Morena Threse Faust, our mother, was found dead in her Hanford, California, home. She was 56. The cause of death was acute alcohol overdose complicated by dilated cardiomyopathy. In other words, she had an enlarged heart from long-term chronic stress and she drank herself to death." Dyer inherited, with her mother's passing, "a lot of debt, a 17-foot U-Haul of Victorian through early-'90s clothing, and a unique business plan." A lifelong collector (okay, hoarder), Faust's collection of clothing is given new life at Golden Rule after Dyer decided she didn't want to simply wholesale it off to Japan, and the store (the word "store" being a little inadequate) is both in tribute and therapeutic. Photos of Faust line the drawers and tables of the space, showing a tiny blonde beauty (don't worry, she collected all sizes) naked on a bed save for a bold necklace and a pile of cash, or with an ocelot she kept as a pet.
The clothing Faust collected over an interesting if too-short life exists in such quantity that the tiny space can only hold a fraction of it at a time. August features Inner Lands, an art show by Howard Gillam, of bright marker drawings of mythological beings. All the clothing and furniture must complement, so the dictums for furniture include "Hollywood Regency" and "anything vibrantly colored," while only clothing matching descriptions like "vintage ceremonial attire" and "metallic anything" are for sale.
As Golden Rule establishes its footing, it's pulling in more and more contributors to add consignment pieces and guest curate, and Dyer hopes it will be a launching point for people in need of creative channeling. If you've yet to stumble into its magical zone of ever-changing storied treasures, do so now. Golden Rule grand opening, 811 E Burnside, Ste. 122, Fri Aug 6, 6-11 pm