My first thought when I saw the new Hobbit poster was "Whoa! That's a great poster! Maybe this is the one where they kick into gear and give everybody The Hobbit we thought they were going to make!" Seriously, it's that good of a posterā€”evocative and intriguing and moody and exciting. Bilbo's either all, "Oh, man, there's a dragon in thereā€”better go have a riddle fight!" or he's all, "Oh sweet, the dwarves are having another cave rave! Let's do this!" Either way: good movie!

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Then I remembered that 4,000 minutes of the last Hobbit movie were about this guy zooming around on a sled pulled by bunny rabbits.

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