The Discovery Channel’s yearly cash cow, Shark Week, returns on August 10th for another seven days of shark documentaries… both real and not so real. And to kick it off, here’s their first trailer, featuring Parks & Recreation‘s Rob Lowe in what is “lit’rilly” the weirdest performance of his career. (Seriously, Japanese ad makers would look at this and say, “Okay, fine. That’s weird.”) Check it out.

Bang bang, choo-choo train, let me see you shake that thang. Wm. Steven Humphrey is the editor-in-chief of the Portland Mercury and has held the job since 2000. (So don’t get any funny ideas.)