It doesn’t make any less sense than a padded bra (which I’ve always thought is a needless exercise in building, and then dashing, favorable expectations—seriously, who needs the lies, the drama?) or the padded ass:
The New York Observer goes to surprising levels of detail and introspection on it here.
“You feel more confident,” Mr. Lopez said. “You have people who wear the skinny jean, and the only thing you see is the bulge. These work with the whole body.”
And then: “Would you like to try a pair?”
“Sure,” I said. An instrumental, smooth jazz version of the Beatles’ “Come Together” began playing on the speakers as I walked to the dressing room, clutching the Body Jeans like a secret.
They were a breakthrough! Such comfort, such support! And yes, my confidence was bigger! It looked bigger, at least.