If you go anywhere near the vicinity of the old Music Millennium building at 801 NW 23rd Ave between now and August 7, be prepared to get hit hard with a marketing blitz to entice Portlanders in their 20s, 30s, and 40s into buying a Ford Fiesta, with the “Fiesta Lounge“:

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A striking image, I know. I mention this because Local35 is merchandising the lounge/pop-up shop (read more about that on the MOD blog), and also because part of the shebang is a series of free concerts by local bands. So if you can withstand the pressure to buy a front wheel drive subcompact/supermini car, you’ll be treated to the following free shows. Oh, and you can take a free Fiesta taxi from the lounge over to the Doug Fir and other local spots, too. Plan your schedule accordingly:

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Marjorie Skinner is the Portland Mercury's Managing Editor, author of the weekly Sold Out column chronicling the area's independent fashion and retail industry, and a frequent contributor to the film and...

2 replies on “Portland Indie Rock, SPIN Magazine, the Ford Fiesta, and You”

  1. Do Ford and marketing agencies really think that hipsters are that stupid? No self-respecting hipster would ever buy a bran new car, when we can borrow our parents benz!! Old ppl sux! IM Audi 5000! (Get it AUDIE, instead of outie)

    I hate hipsters and ROM

  2. Ugh, puke… Perhaps we should call up some of those black bloc folks from Eugene, and have ’em come up to act as Ford’s welcoming committee…

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