Way 1:
Way 2:
I think both of these ads are very interesting, both of them are very cinematic, and both of them are very pretty. But only one of them makes me want to drop everything, turn off my phone, and disappear into a virtual world. The other one just makes me want to watch Fast Five again. And possibly Mad Men at the same time.

cool, an article about video games written by someone who has never played a video game. cool.
I look forward to geeking out with Skyrim this weekend.
I’ll grant that the Skyrim trailer is the more enthralling, but let’s give credit where credit is due: That NFS ad is the least repellant work Michael Bay has ever done. Good for him!
@me: You should check out my movie reviews. A decade in, and I still haven’t seen a movie. They’re pretty cool.
@ME & ERIK: LITTLE KNOWN FACT: ERIK HAS NEITHER HANDS NOR EYES. HE NARRATES ALL OF HIS REVIEWS VIA WAX CYLINDARS AND A TEAM OF EUNECHS.