Finding any logic behind Hollywood’s increasingly desperate dependence on marketing tie-ins is a fool’s game (Dr. Seuss would be delighted, I’m sure, if he knew the Lorax is now an SUV salesman), which perhaps explains why two of this year’s biggest movie releases decided a little while ago to eh, fuck it, let’s just cash in on that lucrative nail polish market. Introducing The Amazing Spider-Man nail polish and The Hunger Games nail polish!
First! Here’s Spidey’s new look for for spring:
And here’s what all the most adorable pint-sized murderers in this year’s Hunger Games will be wearing:
Okay. So. Sorry to backtrack, but reading “IN’SPIDER’ED BY THE HOTTEST MOVIE OF THE YEAR” is the sort of thing that makes me want to become illiterate. Also, as embarrassing/sexist as the names for the Spider-Man nail polishes are (from here on out, I’ll be referring to all things that are white as actually being “My Boyfriend Scales Walls”), don’t forget that the names for the The Hunger Games‘ colors have been changed from their original versions. Here’s what the nail polishes were named when they were first announced:
Ah, yes—”Catnip”! Because, you see, that sounds sort of kind of like “Katniss,” the name of the The Hunger Games‘ heroine!
Also I guess I got distracted by the stupid names and forgot for a second that Spider-Man is about a teenage boy who gets super-powers and doesn’t really wear a lot of nail polish. And The Hunger Games is about downtrodden children brutally slaughtering each other in a devastated, impoverished America where the only people who care about fashion are the one-percenters who use plastic surgery to mangle their bodies into post-human abominations. Details, details, I know.
(Puts away nerd self-righteousness, returns to cherished Monday ritual of silently weeping while reading comic books and YA novels alone in a studio apartment)
Via io9, ComicBookMovie, bellasugar, and Racked.
Hudson Hawk had a great Burger King tie-in
Yep, I’m going to buy and wear every single Hunger Games nail polish that my meager pay will allow, and then I’m going to sit in the theater and cry like this girl: http://i268.photobucket.com/albums/jj2/Zin…
And in turn, I will try to avoid mocking whatever Avengers movie tie-ins the cool geeks shell out for.
The Muppets had nail polish too. I saw it in an ad in some insufferable women’s magazine while I was getting a pedicure.
I agree Melogna. This from the guys the nerds that furiously debated Thor and Iron Man Icee promo lids!
I wish the Spiderman colors were better.
I still have the Congo digital wristwatch I got at Taco Bell in 1995