In 2014, we were all sad when Ecotrust decided to stop publishing Edible Portland after eight years. We were all glad when Edible Seattle publisher Alex Corcoran stepped in to return it to the presses two years later. And then we were all sad again when he too decided to cease publishing the magazine last winter.
But we might have cause to be glad again, because Corcoran’s hoping to sell the rights to publish the magazine to an aspiring publisher—and at a steep discount, too.
According to Corcoran, Edible publishers normally have to shell out roughly $95,000 for branding rights to publish stories about local food artisans and sustainable farming under the Edible banner in any given city. But Corcoran’s trying to sell the Portland rights to do so for a cool 50 Gs.
“It’s rewarding work, getting people to think about making more conscious choices for the health of the planet,” he says, and he’s hoping someone will take up the mantle in a city that prides itself on doing just that.
The only hiccup, Corcoran says, is that any new publisher will have to run 10 free full-page ads for Ecotrust in their first 10 issues.
But they’ll get a lot in return. Corcoran says he’ll take $10,000 from his $50,000 asking price to pay off Edible Portland’s remaining debt to Ecotrust, which will allow a potential buyer to hit the ground running as a truly independent arm of the national publication.
Even better, he says, the new publisher will also inherit all the stories and artwork for the January/February 2018 issue that had already been laid out for publication before Corcoran decided to pull the plug. That comes to about $8,000 worth of bonus content for a new publisher—content that's already paid for. [Full disclaimer: I wrote for Edible Portland during its last go-round and Corcoran paid—in full—for the two stories I wrote for him when he could’ve paid me the publishing industry’s standard kill fee, which pay writers just a fraction of what they would’ve earned had their stories been published.]
In the end, Corcoran, who continues to publish Edible Seattle, says running two Edible magazines in different cities at the same time is simply too great a burden to tackle.
Interested parties can contact him by emailing him at firstname.lastname@example.org.